( DEVELOPED THE VISUAL IDENTITY OF A CULT. CONSIDERING THE NEGATIVE CONNOTATION THAT HAS BEEN ASSIGNED TO CULTS, WE DECIDED TO APPROACH THE CHALLENGE BY DOING THE CHOOSING THE RAËLIAN MOVEMENT, A CULT THAT REJECTS VIOLENT BEHAVIOUR, AND INSTEAD SUPPORTS PROGRESSIVE CAUSES AND PRACTICES OF FREEDOM AND EXPRESSION.-THROUGH THE COURSE OF THREE PHASES WE DEVELOPED A SYSTEM INCLUDING A LOGO, COLOR PALETTE, PHOTOGRAPHIC STYLE, AND A SERIES OF APPLICATIONS BASED ON A LEADING CONCEPT THAT TIES IN ALL THE ELEMENTS THAT COMPOSE THE PROJECT. )